Helping
Innovators
Build
Tomorrow
Today
Kotori is a management consultancy dedicated to guiding design-led startups and category disruptors toward a brighter future. We specialize in planning, building, and leading product design teams that not only meet today's challenges but also pave the way for tomorrow's success.
Helping
Innovators
Build
Tomorrow
Today
Kotori is a management consultancy dedicated to guiding design-led startups and category disruptors toward a brighter future. We specialize in planning, building, and leading product design teams that not only meet today's challenges but also pave the way for tomorrow's success.

Mission

The companies defining tomorrow are those that embrace a culture of design and innovation today. At Kotori, our mission is to assist founders, leaders, and disruptors at these companies in building and nurturing game-changing design teams.

Because design is the advantage.

Leadership

Experience is our advantage
Kotori's founder, Joel den Engelsen, brings over 25 years of expertise at the crossroads of design, technology, and leadership. Having held regional and global roles at startups and enterprise organizations like Adobe, Joel's background is unique and delivers a wealth of insight to every client engagement.

Code of Engagement

Kotori is guided by a code of engagement that empowers us to help design-led organizations reach their full potential.
01

Engage with Impact

Delivering value, insight, and impact enables our clients to transition from category challengers to category leaders.
02

Lead with Integrity

Taking the high road, operating transparently, and leading with integrity are at the core of all Kotori engagements.
03

Act Holistically

Adopting a wider aperture leads to better decision making and helps drive positive results with our clients.
04

Work as One

Working as one integrated team with our clients delivers outcomes and opportunities that everyone can be proud of.

Who we work with

From founder-led startups and venture-funded scale-ups to established market leaders, we partner with a diverse group of future-makers.

Startups : The Innovators

We provide advisory services to startups, helping to hire foundational team members and establish team structures and roles. Tomorrow's success is built on today's foundations.

Scale-Ups : The Disrupters

We deliver insights and advisory services to scale-ups that have achieved product-market fit and are ready to scale, lead, and evolve their design practices for the next growth stage.

Enterprise : The Leaders

We assist market leaders in cultivating a culture of innovation while navigating the complexities of global scaling, ensuring they remain competitive in dynamic markets.